Tuesday, March 24, 2009

St. Louis Post-Dispatch cuts metro and business, adds moxie

The St. Louis Post-Dispatch joins the ranks of Lee papers now using a 44-inch web width. The paper also cut its standalone business and metro sections.

The Post-Dispatch has also kicked off a new advertising campaign, "Turn up the moxie," complete with scary paint colors throughout the paper's building (left).

I'm not sure everyone's on board with the moxie campaign: It looks like some employees took to Twitter to mock it.

1 comment:

Anonymous said...

It's just astounding how Lee management continues to treat its employees like children. It's a little late in the game to use psychology-inspired interior design to try to boost employees' morale.