Third quarter circulation numbers are out, and it's mostly bad news. Overall, weekday circulation at the 507 papers that reported totals for April to September fell 4.6 percent. Sunday circulation fell faster -- 4.8 percent. The rate is much steeper than it was a year ago. Newspaper website use grew 16 percent.
Newspaper group-wise, though, Lee had the best results: down just 1.9 percent on weekdays and 3.7 percent on Sundays.
The St. Louis Post-Dispatch reported an increase in Sunday circulation: a gain of 0.8 percent. The Wisconsin State Journal in Madison saw a circulation increase of 10.6 percent.
Wednesday, October 29, 2008
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