Lee campaign to reverse 'irrational negativity' about newspapers

You've seen the "First. Best. Today. Tomorrow." logo, right? It's been around for awhile. There's a version on this year's "prayer card."

One of the things I ignored in CEO Mary Junck's letter to stockholders was her mention of the "First. Best. Today. Tomorrow." campaign. Junck said there is a "continuing, irrational negativity about the future of newspapers," and Lee is fighting back with the "First. Best. Today. Tomorrow." Junck said the company-wide campaign will be locally tailored.

There are actually stories out there about this:

• Editor & Publisher
• Editor's Weblog