The St. Louis Newspaper Guild has hired an activist and a marketing firm to help in its corporate campaign. The Post-Dispatch and the guild have been negotiating a new contract for several months. The guild fears Lee Enterprises is close to declaring an impasse.
Activist Carrie Biggs-Adams is a member of Labor Network for Sustainability and a staff representative at the National Association of Broadcast Employees and Technicians. Biggs-Adams, who has described herself as a "mobilization queen," worked with the St. Louis Newspaper Guild in 2003 when the Post-Dispatch was owned by Pulitzer Inc. Biggs-Adams is on Facebook, Twitter and LinkedIn.
Revolution Messaging is a Washington, D.C., public relations and communications firm founded by members of Barack Obama's social media campaign. Revolution specializes in social media and mobile communication. It is on Twitter.
The guild is still looking for a campaign coordinator. Contract negotiations resume Wednesday.