Suburban Journals subscription model failing?

More than a year ago, the Suburban Journals of St. Louis switched to from free to paid distribution. St. Louis Journalism Review reports that switch has not gone well: "The executives did not think the response would be as low as it was," said one ad rep. (Subscribe to the St. Louis Journalism Review to read the rest of the story.)

Seven Suburban Journals employees were laid off last week, and employees must take an unpaid furlough by the end of the fiscal year.